Green Price? Green Tag? Facilitate Decision Making

Dear Editor, This letter is my opinion on a research article, titled “Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer”. Authors are Hongjun Ye, Siddharth Bhatt, HaeyoungJeong, Jintao Zhang, Rajneesh Suri. This article has been published in the Journal of psychology and marketing, 22nd of January 2020 [1]. There are two terms that might be utilized interchangeably; one term is Neuromarketing, which refers to the application of psychology and neuroscience in marketing,